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Danish juice chain taking the world by storm

Christian Wenande
May 3rd, 2017


This article is more than 7 years old.

Joe & The Juice saw turnover sky-rocket after 50 news shops were opened over past year

Good times for J&TJ (photo: Joe & The Juice)

Denmark’s uber-successful juice chain, Joe & The Juice, has enjoyed a scintillating run of things in recent times.

Over the past year, the chain has expanded, with 50 new locations across the world and has managed to gain a foothold in new markets in the US and Australia. In just one year, the company’s turnover has shot up by 36 percent to 551 million kroner.

Aside from operating over 60 shops in Denmark, Joe & The Juice also has many shops in the Nordic region, the US, UK, Australia, Germany, France, Switzerland, Hong Kong, Singapore and South Korea.

As a result, the company employs almost 1,000 people worldwide, an increase of 287 people compared to last year.

READ MORE: Joe & The Juice close to agreement with a US investor

Slight deficit
But despite the good tidings, there was a slight bitterness to the financial results for 2016, which ended in a deficit of 15 million kroner.

According to the company, that was due to releasing funds to shareholders as part of a share buyback program.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”