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Today is the busiest day for grocery shopping in Denmark

Lucie Rychla
April 12th, 2017


This article is more than 7 years old.

Danes are stocking up on traditional food products before stores close for the Easter break

Supermarkets Meny, Aldi, Fakta, Spar, Føtex Food will stay open throughout Easter (photo: Max Pixel)

Supermarkets across Denmark are likely to be crowded today as Wednesday before Easter tends to be the busiest day for grocery shopping, according to the country’s two largest supermarket chains Coop and Dansk Supermarked.

In 2015, Danes traded for 1.7 billion kroner with their credit cards in grocery stores on the day before Maudy Thursday and last year their purchases amounted to 1.6 billion kroner, reported the digital payment provider Nets.

Kasper Reggelsen, the communications manager at Dansk Supermarked, told radio P4 that today is going to be an equally busy day at their stores.

The Danes are stocking up on Easter-related products before many stores close for the Easter break.

READ MORE: Easter break weather in Denmark: cold, rainy and windy

Easter beer and lamb
Coop’s chief analyst, Lars Aarup, confirms that customers mainly shop for eggs, shrimps, schnapps, beer, lamb meat and chocolate.

While most stores are closed, supermarkets Meny, Aldi, Fakta, Spar, Føtex Food stay open throughout Easter. Saturday is not a holiday so most shops are open as usual.

Easter festivities in Denmark include lavish family lunches (påskefrokost) with special strong beer (påskebryg) and traditional dishes consisting of lamb, eggs, salmon and herring.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”