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Netto weighs in to cut food waste

Stephen Gadd
March 17th, 2017


This article is more than 7 years old.

Supermarket chain aims to help consumers and reduce costs

Netto threw away 17,632 tonnes of food last year (photo: Forerster)

According to figures released by the Ministry of Environment, every year Danes throw 700,000 tonnes of food away, which could have been eaten.

Shops account for 163,000 tonnes of this food waste, whilst households account for 260,000 tonnes.

Additionally, figures from the Danish Agriculture and Food Council from 2014 indicate that wasting food costs 11.6 billion kroner, including VAT and tariffs.

READ MORE: The app-titude to fight food waste in Denmark is strong

Raising the bar
Netto is the first supermarket chain in Denmark to disclose the amount of food wasted, which in 2016 turned out to be 17,632 tonnes.

At the same time, the company has set a goal for 2023 to reduce this amount by more than half to 9,729 tonnes.

Brian Seemann, the director for Netto in Denmark, told TV2 that “it is typically food that we don’t sell before the final sales date that is thrown out,” which amounts to around 48 tonnes per day.

READ MORE: Reducing Food Waste: Moving Beyond Compliance

Food should be eaten
Last summer, Netto took first steps to fight the food waste problem by launching a free mobile app ‘Mad skal spises’ (‘food should be eaten’) that enables consumers to find and buy food nearing its expiry date at significantly reduced prices.

The supermarket chain has also set up an ‘idea bank’, where customers can contribute to the discussion and put forward their own ideas, and established a task force that educates staff in shops on how to reduce waste.

“Since 2014, we’ve reduced our food waste by 10 percent,” said Seemann.

As well as Netto, Dansk Supermarked also owns Føtex, Bilka and Salling and has 1,300 shops in Denmark.

Several of the supermarket chains in the group are also expected to release figures for food waste in the course of 2017.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”