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Danish clothing brands big successes abroad

TheCopenhagenPost
March 13th, 2017


This article is more than 7 years old.

Trade organisation says increased focus on exports is lifting sales around the world

Soya Concept is doing well (photo: Soya Concept)

Since 2007 exports have increased by 31 percent to European Union (EU) countries. Overall, EU countries purchased Danish clothing exports worth 23 billion kroner last year, according to Danmarks Statistik. Exports to Germany alone have increased by 74 percent since 2007. Last year, over eight billion kroner worth of clothing was sent south.

Export head Michael Hillmose from industry group Dansk Mode & Textile said lack of interest from customers at home has resulted in an increased focus on exports.

“When Danes aren’t buying, it forces companies to think internationally,” Hillmose told DR Nyheder.

Companies profiting
Soya Concept in Sønderborg showed annual profits of 77 million kroner last year, a doubling over a four year period. F. Engel in Haderslev has also shown double digit profit growth.

Dansk Mode & Textile expects sales of clothing abroad to continue to grow in the coming years.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”