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Norwegian supermarket chain wants to have at least 400 stores in Denmark

TheCopenhagenPost
February 27th, 2017


This article is more than 7 years old.

No hurry, but Rema 1000 has big plans

Rema is growing (photo: Rema 1000)

Norwegian supermarket chain Rema 1000 currently has 287 stores in Denmark, but that isn’t enough.

The company has today announced plans to open over 100 more in the foreseeable future, with an aim to hit the 400 mark.

Henrik Burkal, the operating director at Rema 1000, said the company has the money to expand, but plans to take it slow.

“We could grow faster than we are now, but then we would have to make some compromises that we do not think we should make,” Burkal said.

“It is important that every supermarket we open makes sense for customers, merchants and our organisation.”

Changing patterns
Burkal said that ideal locations for supermarkets have changed over the years, from being located in malls near major traffic arteries to locations closer to where customers actually live.

“Previously, they made a shopping list and then drove to shop in a store that had everything they were looking for,” Burkal said.

READ MORE: Rema 1000 Denmark tops 10 billion kroner turnover in 2014

“Now, we act more on impulse and grab things when we are on our way home from work.”


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”