316

News

‘Fifty Shades Darker’ sees 50 percent increase in sex toy sales in Denmark

Lucie Rychla
February 17th, 2017


This article is more than 7 years old.

Orders for bondage ropes, whips and blindfolds have surged following the movie’s premiere

Following the release of the erotic drama ‘Fifty Shades Darker’, which in Denmark premiered on February 9, the Danes have been flocking to sex shops to get their hands on sex toys featured in the movie.

Just like the first instalment in the US trilogy, the movie has again inspired many Danes to experiment in the bedroom and play out their sexual fantasies.

According to Sinful.dk – one of the biggest online sex shops in the Nordics – the demand for BDSM sex toys, such as whips, handcuffs and bondage ropes has more than doubled in the past two weeks.

READ MORE: Sex trends of 2015: Danes like it red-hot

Breaking taboos
“There is no doubt the whole ‘Fifty Shades’ universe plays a part in pushing boundaries and breaking taboos,” Henrik Hansen, the marketing director at Sinful.dk, told Metroxpress.

“We see it very clearly in the number and size of orders right now, and we have had to call in extra manpower [to help] at the store,” Henrik Hansen.

According to Hansen, BDSM products usually account for about 15 percent of total sales, but the figure has recently surged to nearly 50 percent.

READ MORE: They love their sex toys in Randers

Esbjerg leads the stats
The most sought-after products include whips (79 percent increase in sales), bondage ropes (68 percent increase), blindfolds (58 percent increase), riding crops (45 percent increase) and handcuffs (41 percent increase).

However, sales in ‘more common’ sex products, such as pelvic floor balls, dildos, vibrators, lubes and massage oils, have also increased.

Based on the data from Sinful.dk, the BDSM sex toys are particularly purchased by people living in Esbjerg (225 percent increase in orders since the film’s release), followed by Hørsholm in north Zealand (187), and Rønne in Bornhlom (174).

More than half of the recent orders have been placed by women (56 percent).

 


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”