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Valentine’s play: Danes number one in Europe at buying sex toys

TheCopenhagenPost
February 13th, 2017


This article is more than 7 years old.

With Sweden at number two, the survey taker questions whether the cold Scandinavian weather is to blame

Danes number one at flying on the wings of love (photo: MasteredSockPuppet)

Couples in Denmark should be having a fun and, well, playful Valentine’s Day.

A new study has revealed that Danes purchase more sex toys than residents of any other country in Europe. Lovers in Sweden and the UK were just a tickler behind the Danes when it comes to looking for a magic wand.

Research into the online habits of European shoppers revealed that Danes tend to search the most for sex toys – 118 times per 1,000 internet users per year. That’s more than one search for every ten residents in the country.

READ MORE: They love their sex toys in Randers

Sweden, the UK, the Netherlands and Russia completed the European top five. While apparently folks in Azerbaijan are not fun-seekers, with just 10 sex toy searches per 1,000 people.

Around the world, the US would narrowly edge out the UK for bedroom creativity, while Australia would creep into the European top 10.

Love eggs and jiggle balls
The research, conducted by Vouchercloud, took 18 of the most popular sex toy products and search terms from Lovehoney – including generic terms like ‘sex toys’ and ‘dildos’ and more niche but still popular products like ‘love eggs’ and ‘jiggle balls’ – and translated them into every Google-accepted language.

“A somewhat unique dataset has revealed some truly interesting findings concerning European love-making,” said Chris Johnson, the head of operations at Vouchercloud.

“We’re a little surprised the UK has offered an extremely strong showing, particularly given the heavily reserved English stereotypes. However, the Nordic nations have definitely put the rest of Europe to shame. There’s more than one way to deal with the cold, after all!”

(photo: Vouchercloud)


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”