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Danish TV promo taking world by storm

TheCopenhagenPost
January 31st, 2017


This article is more than 7 years old.

TV2’s ‘All That We Share’ video an internet sensation

People have more in common than they think (photo: TV2)

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released just a few days ago.

TV2’s video ‘All That We Share’ opens with Danes walking onto a stage and stepping into squares outlined on the floor that divide them into categories like ‘High Earners’, ‘Those Just Getting By’, ‘Lifelong Danes’ and ‘New Danes’.

A man begins to ask questions like:

“Who in this room was the class clown?”

“Who are stepparents?”

“Who is heartbroken?”

“Who has been bullied?”

“Who is lonely?”

People step out of their boxes and different members of each group wind up standing together, finding common ground.

Timing
The English-language version of  the video (see it below) was posted to YouTube on January 27.

It was the same day that US President Donald Trump released an executive order blocking citizens from seven Muslim-majority countries from entering the US for 90 days and halting the Syrian refugees program for four months.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”