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Jysk planning to expand to South America

Christian Wenande
January 27th, 2017


This article is more than 7 years old.

Bedding and furniture retailer hoping to get foothold in Chile to start with

99 Jysk stores closed due to the war (photo: Soren1996)

The Danish bedding and furniture retail giant Jysk Sengetøj has unveiled plans to open shops in South America, according to Finans.dk.

The company aims to initially gain a foothold in Chile via its German subsidiary, Dänische Bettenlager, which operates close to 1,200 shops in continental Europe in Germany, Austria, Switzerland, Italy, France, Spain and Portugal.

“We are toying with the idea of celebrating owner Lars Larsen’s 70th birthday in South America in two year’s time,” Åge Nielsen, the head of Dänische Bettenlager, told Finans.dk.

Nielsen said that experiences garnered from shops in Spain and Portugal will be useful when expanding to the South American market.

READ MORE: ‘Dyne-Larsen’ expands his empire

Goodbye darlin’, hello Vietnam
Furthermore, Jysk also has expansion plans for a number of other nations, including Asian markets Vietnam, Indonesia and Singapore.

Asia may be a tough market for Jysk to crack however. Since opening its first shop in China in 2010, the company has experienced difficulty in cementing its position there.

But the retailer must be doing something right on a global platform, as it has over 2,400 shops across 47 countries.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”