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McDonald’s to redesign restaurants in Denmark

Lucie Rychla
December 9th, 2016


This article is more than 8 years old.

Burger chain plans to invest hundreds of millions to attract more customers

The burger chain McDonald’s is planning to refurbish all of its 89 restaurants in Denmark by the end of 2017.

The company has announced it will invest a three-digit million kroner amount into the renovation work.

“We have been in Denmark for 35 years, and we are known for our iconic products,” Joachim Knudsen, the CEO of McDonald’s Denmark, told Berlingske.

“But we are also a business that needs to evolve together with society, so we remain modern and contemporary.”

READ MORE: Burger wars heating up in Denmark, but McDonald’s still standing tall

In future, customers will be able to order meals from large screens and build their burgers themselves.

In 2015, sales of the Danish franchise of the US fast-food chain increased by 4.9 percent on 2014, reaching a record high of 2 billion kroner.

The growth was driven by an increase in the number of guests – the daily average soared by 6,800 nationwide.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”