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SAS has months left as king of Scandi skies

Christian Wenande
November 8th, 2016


This article is more than 8 years old.

Norwegian’s passenger growth rate too strong to challenge

Norwegian has muscled in (photo: Cccc3333)

Since its first flight from Stockholm to New York 70 years ago, SAS has been the unchallenged leader of the Nordic skies. But that’s about to change.

READ MORE: Norwegian overtakes SAS as Scandinavia’s most used airline

Judging by predicted passenger figures, SAS has two months left to enjoy its position as top dog in Scandinavia before being surpassed by Norwegian.

By the end of October, 29,009 million passengers had flown with SAS over the past 12 months, compared to 28,631 million passengers on Norwegian during the same timeframe.

Downward spiral
The writing has been on the wall for some time now. In July 2015, Norwegian flew more passengers than SAS, the first time it had ever beaten its rival over a one-month period.

And now it looks set to completely take over.

READ MORE: Flat growth for SAS and Lego

Out of nosedive
Citing Norwegian’s passenger growth of around 13 percent over the past 12 months – compared to SAS’s 3.3 percent – industry experts are confident the Norwegian airline will surpass SAS by the end of this year.

Since Norwegian opened its first low-fare flights from Norway back in 2002, the airline has gone from strength to strength, while SAS has struggled mightily. In 2012, it came perilously close to going bankrupt.

But SAS seems to have manoeuvred itself out of its tailspin recently as the airline has returned to making profits following a comprehensive streamlining process.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”