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Powdered alcohol in Denmark just an auction away

Christian Wenande
October 27th, 2016


This article is more than 8 years old.

Highest bidder in 130 nations to be served the secret formula for Palcohol

Not shaken, just stirred (photo: Palcohol)

Last week, beer connoisseurs around the world rejoiced as news filtered through that a Copenhagen brewery had developed an instant beer powder, minus the alcohol. Just a week later, and things are getting even more interesting.

That’s because Mark Phillips, the creator of the world’s only powdered alcohol product Palcohol, has decided to auction off his secret formula and manufacturing process for the product to the highest bidder in each of 130 countries. Denmark is one of those countries. See where this is going?

“We believe that Palcohol’s potential can be best realised by a person or company in the country who is familiar with the liquor laws and distribution systems,” said Phillips.

READ MORE: Danish brewery develops instant beer powder

Stirring up controversy
Palcohol was approved in the US in 2015, but several states have already moved to ban it, saying that it could be abused by minors, snorted or used to spike someone’s drink.

It all works by simply adding water or a mixer to the Palcohol powder to get an instant cocktail. As of now, five versions – Vodka, Rum, Cosmopolitan, Lemon Drop and Powderita (Margarita) – have been approved in the US.

But the highest bidders in the auction can use the secret formula to make up their own versions – and the alcohol content can be adjusted.

The auction begins on 1 January 2017, with potential bidders having to register with Lipsmark, the parent company of Palcohol, to demonstrate proof of funds.

However, it is possible to purchase the rights for a country ahead of the auction at a unspecified ‘buy now’ figure.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”