144

News

Funen brewery caps epic China deal

Christian Wenande
October 21st, 2016


This article is more than 8 years old.

Bryggeriet Vestfyen lands possible game-changer with COFCO

Say ‘ni hao’ to the Vestfyen Pilsner (photo: Bryggeriet Vestfyen)

The Danish brewery Bryggeriet Vestfyen looks to have a bright future as it has this week landed a monumental deal with the Chinese state-owned food processing holding company COFCO.

The agreement, which was developed following a networking event in Denmark last year, means the classic beer will be heading to some 20,000 shops in China.

“I am very proud and happy that we have managed to get such a nice contract with one of the largest trade companies in China,” Ole Rasmussen, the technical head of Bryggeriet Vestfyen, told DR Nyheder.

READ MORE: Danish brewery develops instant beer powder

Game changer
The brewery said the deal will lead to more jobs and possibly some expansion in the future.

The brewery produces a number of beers, but it will be the brewery’s Vestfyen, Støckel and Willemoes series that will be making the jaunt to the Chinese market.

The duration of the contract is reported to be initially for one year.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”