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Sales of gluten-free food products soaring in Denmark
This article is more than 8 years old.
Supermarkets have started offering a wider range of products
Sales of gluten-free food products have increased significantly over the past 10 years in Denmark as supermarket chains have expanded the range of available products.
In 2005, Coop stocked only 20 gluten-free products, selling 40,000 items in total.
Ten years later, the chain offers about 200 specialty products and sales have escalated to 1.2 million.
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“It has spread to all categories of products that contain flour. Cakes, pasta, anything you can imagine with flour – we offer it in a gluten-free variation,” Lars Aarup, a chief analyst at Coop, told DR.
People with coeliac disease, who are gluten-intolerant, cannot eat wheat, barley and rye.
Substitutes in gluten-free diets include amaranth, buckwheat, brown rice or chia flour.