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Danish web shops taking it to the streets

TheCopenhagenPost
October 11th, 2016


This article is more than 8 years old.

“No bricks, no clicks” the new mantra for online businesses establishing physical storefronts

Rains.dk is bringing its products back outside (photo: Rains.dk)

For several years, shops have closed brick and mortar locations and concentrated solely on their online presence.

However, that trend seems to be reversing just a bit, as several online retailers have adopted the ‘No bricks, no clicks’ credo and are setting up storefronts. In Denmark, rainwear seller rains.dk and the running gear store løbeshop.dk have both opened physical premises.

The Danish Internet Commerce Association (DICA) sees a clear trend developing.

“The phrase ‘no bricks, no clicks’ is American and comes from Amazon, which is opening 200 stores around the US that combine e-commerce with physical stores,” DICA heard Niels Arlund told DR Nyheder

A good yarn
Hanne Lehrskov operates the yarn-selling web shop welovewool.dk. Next year, Lehrsov intends to open a storefront in Aarhus to better serve her older customers.

“The younger generation has a different way of shopping, but older generations are a bit uncertain, so I need to have physical stores as well,” she said.

READ MORE: Danish e-commerce crosses 100 billion kroner milestone

Arlund thinks the combination of a web and physical presence is the way to go.

“People still like to come in and see things and chat with someone who knows about it before they go online,” he said.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”