130

News

Forever drinking bubbles: Danes lapping up the champagne

Christian Wenande
October 5th, 2016


This article is more than 8 years old.

Denmark is among the top champagne-importing countries in Europe

GH Mumm’s the word (photo: Pernold Ricard)

There are some English-language terms that visitors to Denmark quickly get used to being misused.

The true meaning of ‘flu’ when it is used by a Dane, for example, is mild cold, and likewise ‘pneumonia’ tends to refer to a mild lung infection.

In similar fashion, ‘champagne’ normally means sparkling white wine.

Popping their corks
However, if you thought this convenient excuse to scrimp on the drinks budget meant Danes were holding back on the bubbly, then think again, as the Danes have been popping their corks in earnest in recent years.

Over the last five years, champagne sales have shot up, and Denmark is now among the nations in Europe that toast the most using champagne.

“Denmark is among the top 15 importers of champagne,” Antonio Duva, the head of the Danish department of the French wine and spirits giant Pernod Ricard, told TV2 News.

“We work hard to acquire market shares with out two brands.”

READ MORE: Alcohol-free beer more popular in Denmark

Absolute growth
The spirits producer has also experienced success in other areas of its business in Denmark.

Pernod Ricard’s Danish department – which distributes popular spirits such as Havana Club, Absolut Vodka, Jameson and Chivas – has enjoyed growth of 10 percent.

In comparison, other spirits producers saw an average growth of about 4 percent.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”