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Iconic US burger chain beefing up in Denmark

Christian Wenande
September 23rd, 2016


This article is more than 8 years old.

Carl’s Jr about to open 40 new joints across the nation

My kingdom for a breakfast burrito (photo: Carl’s Jr)

McDonald’s and Burger King will need to watch their backs. Fast food options in Denmark are about to get a little more interesting in the near future.

Following an agreement with the Danish supermarket chain Dansk Supermarked, the US burger chain Carl’s Jr is poised to significantly boost its presence nationwide. Some 40 new restaurants are on the way.

“Aside from the expansion, we are hunting for locations outside our own warehouses,” Marianne Bedsted, the head of franchising at Dansk Supermarked, told Finans.dk.

“Consumers demand burgers of a high quality and we will use the Carl’s Jr concept to become even more widespread.”

READ MORE: Danish burger wars heat up

Going outside Bilka
At the moment, there are just five Carl’s Jr burger joints in Denmark, all located in Bilka stores. Dansk Supermarked owns the rights to establish Carl’s Jr restaurants in Denmark.

Carl’s Jr has about 1,400 restaurants worldwide – mostly in the US but now also in Europe in Denmark, Russia and Turkey.

Dansk Supermarked also owns the same rights regarding franchising Starbucks coffee outlets in Denmark and there are now 15 across the nation.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”