116

News

Danish football club turns to e-sport to strengthen profile

Christian Wenande
September 19th, 2016


This article is more than 8 years old.

Top FIFA gamer to represent OB Odense

Lasse’s not your average OB footballer (photo: OB Odense)

OB Odense revealed a brand new signing in Lasse Bækkelund today. He’s been given the number 44, but he’ll never play a second of football for the team, at least not in the traditional sense.

That’s because Bækkelund is not a footballer. He’s an elite gamer.

In a bid to improve its brand, the Funen-based club has become the first Danish football team to sign a contract with a computer gamer and in doing so it joins the ranks of a growing number of visionaries trying to reap the benefits of the popularity of e-sport.

“There is no doubt that e-sport is on the rise big time and we want to contribute to Odense playing a considerable role as a powerhouse within Danish e-sports,” said Jack Jørgensen, the commercial head of OB.

“As a football club, we at OB take great pride in helping promote football and sport in Funen in general. We see some good opportunities for traditional football and e-sport to compliment each other, so we are excited about co-operating with Lasse Bækkelund.”

READ MORE: Young Dane the world’s best at FIFA e-football

Top of FIFA pops
Bækkelund’s deal with OB means that he will represent the football team during all e-sport events he takes part in until the summer of 2017.

The 21-year-old gamer is currently ranked in the top four in Denmark in the football computer game FIFA.

“I’m really looking forward to becoming part of OB,” said Bækkelund. “It’s not just fantastic news for me, but for Danish e-sport in general, which has a ways to go to attain the stamp of approval that the sport deserves.”


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”