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The app-titude to fight food waste in Denmark is strong

Lucie Rychla
September 13th, 2016


This article is more than 8 years old.

YourLocal already has 70,000 users and co-operates with over 500 stores across the country

YourLocal notifies users about special discounts at nearby stores to prevent food waste (photo: YourLocal)

Fighting food waste has become something of a trend in Denmark as more and more Danes choose to shop more consciously. Meanwhile, stores are offering large discounts on products nearing their expiration date or donating them to charity for free.

The sales of a Danish mobile phone app launched last year, YourLocal, which comes with a service that notifies users about special last-minute deals, are soaring.

The app helps businesses – including grocery stores, bakeries, restaurants and flower shops – to sell products that would otherwise go wasted.

READ MORE: Food waste in Denmark down by 25 percent

Ambitious plans
Some 70,000 people have already downloaded the app – which is available for free, both for iPhone and Android users – and YourLocal has an ambition to reach another 50,000 by the end of the year and eventually expand to Germany and the US.

YourLocal was founded last year as a SMS service in Vesterbro and was driven by a group of volunteers – some of whom still work in the company.

YourLocal’s first customers were small local stores, but the company has since attracted the attention of larger supermarket chains such as Irma, SuperBrugsen, Kvickly, REMA 1000 and MENY, and many more have announced they want to join,” Oliver Bratshaug from YourLocal told the Copenhagen Post.

YourLocal co-operates with over 500 stores across Denmark and aims to increase the number to 900 by the end of the year.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”