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Joe & The Juice close to agreement with a US investor

TheCopenhagenPost
August 31st, 2016


This article is more than 8 years old.

Denmark-based juice and coffee upstart on the upswing

Their cup runneth over (photo: Chris Weaver)

The trendy juice and coffee chain Joe & The Juice is close to brewing up a deal with an American investor.

According to Børsen newspaper, Valedo Partners and Joe & The Juice founder and managing director Kaspar Basse, have been in negotiations with an American investor.

“No comment,” Basse told Børsen when they asked if a US private equity fund was set to buy a minority stake in the company.

READ MORE: Joe & The Juice to enter Asian market

Hot coffee
Basse and his partner, Johan Wedell-Wedelsborg, sold a majority stake in the chain to the Swedish private equity concern Valedo Partners for 300 million kroner in 2013.

Basse netted almost 100 million kroner out of the sale and maintained a 19 percent ownership of Joe & the Juice.

From 2014 to 2015, the chain’s revenue increased by over 100 million kroner to 404 million kroner, resulting in profits of three million kroner, as opposed to a 21 million kroner loss the previous year.

Still growing
The number of stores has grown consistently since the chain opened in 2002.

It currently has over 150 locations throughout Scandinavia, the UK, the US and Asia.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”