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Legoland parks around the world thriving

Lucie Rychla
July 28th, 2016


This article is more than 8 years old.

Revenue has increased by 11 percent

Legoland parks around the world are thriving, according to the financial results for the first half of 2016.

Revenue has increased by 11.1 percent compared to the same period last year, and the overall revenue for the UK-based Merlin Entertainment, who owns the parks, improved by 5.3 percent to 5 billion kroner.

“However, 2016 has also brought some new challenges. Heightened security concerns, following attacks across Europe, have had an effect on city centre tourism, creating a challenging market and compounding an already difficult market in London,” stated Nick Varney, the CEO of Merlin Entertainment.

READ MORE: Legoland in Billund expanding

New Legoland parks to open soon
Although the Danish toy giant Lego sold Legoland to Merlin Entertainments in 2005, it owns shares in the visitor attractions group through its holding company Kirkbi.

There are currently 6 Legoland parks around the world, including the original one in Billund, Denmark.

Three brand new Legoland parks are on the way – one in Dubai, which opens this year; one in Japan, which is due to open in 2017; and one in South Korea, which will be ready for visitors in 2018.

Merlin Entertainment operates over 100 attractions in 23 countries, including Sea Life aquariums, Alton Towers waterpark and Madame Tussauds museums.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”