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Coop yanks alcohol-laced popsicles from shelves

Christian Wenande
June 15th, 2016


This article is more than 8 years old.

Supermarket chain won’t sell items that contain alcohol and can be confused as candy

Some think it’s N1ce, but not for kids (photo: N1ce.com)

The Danish supermarket giant Coop has decided to pull the controversial alcohol-laced push-up popsicle ‘N1ce’ from its shelves.

The popsicle, which contains 5 percent alcohol and comes in flavours like mojito, margarita and daiquiri, is already big in Sweden, but Coop has pulled the rug before its launch in Denmark has really taken off.

“Principally, we don’t want to sell things that contain alcohol that can be confused as candy by children,” Jens Juul Nielsen, the head of information at Coop, told Metroxpress newspaper.

“However, I just heard about a case in which a distributor had circumvented Coop and sold them directly to a shop and we will remove them and ask the distributor to come and fetch them right away.”

READ MORE: Popsicles laced with alcohol can now legally be sold to children in Denmark

N1ce in Sweden
Dansk Supermarked, the other big supermarket chain in Denmark, has revealed it also rejected the popsicle six months ago.

The frozen treat was launched in Sweden last year and some 1.5 million have been sold thus far.

While N1ce won’t be available at Coop supermarkets, it can be obtained at a few Danish shops, Bakken and several summer festivals.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”