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Alcohol-free beer more popular in Denmark

Christian Wenande
June 14th, 2016


This article is more than 8 years old.

Coop sales have increased seven fold since 2013

With summer and sunshine having descended upon us, somewhat at least, a cold beer just seems to taste a little bit better.

More and more Danes are turning to the non-alcoholic version of the golden lady when doing so, according to the supermarket chain Coop.

“The Danish interest for beer with a low alcohol content is on the rise,” Lars Aarup, the head of analysis for Coop, told DR Nyheder.

“It used to be considered a little wimpy to drink light beer, but it’s becoming more accepted to enjoy the taste of beer without the heavy percentages. Today you can get alcohol-free beer from most of the hip microbreweries.”

READ MORE: Small beer: More than a celebration, this is domination

Drink driving dilemma
Between 2013 and 2015, Coop Danmark has experienced a seven-fold increase in alcohol-free beer sales and the trend seems no sign of fading.

A recent survey from the Council for Traffic Safety (CTS) revealed that six out of ten Danes believed that people driving should be served non-alcoholic beer.

“Many people have a tough time evaluating how much alcohol they’ve consumed during an evening,” said Michelle Laviolette, a senior project manager with CTS.

“Within the last year, every tenth driver has gotten behind the wheel despite not being sure what their blood alcohol level was.”


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”