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Aldi reports record loss in Denmark

Lucie Rychla
June 2nd, 2016


This article is more than 8 years old.

German supermarket chain plans to open new stores despite the deficit

Aldi’s financial difficulties in the Danish market continue as the company announced yesterday a record loss of 297 million kroner for its last fiscal year.

Over the past five years, the German chain of discount supermarkets has accumulated a total loss of 945 million kroner in Denmark.

“Our revenue is growing and we have a good idea why our costs are increasing,” Thomas Bang, the deputy director for procurement at Aldi, told Ekstra Bladet.

“So naturally we keep going because we strongly believe there is a place for us in the Danish market.”

READ MORE: Aldi’s financial woes in Denmark continue

Victim of prejudices
According to Bang, some consumers unfairly accuse Aldi of underpaying its staff and selling low-quality products.

“It continues to upset us that we are being affected by prejudice,” Bang told  Ekstra Bladet.

The chain is currently in the process of modernising its network of stores, with plans to open new shops and renovate existing locations.

According to Henning Bahr, the head of Retail Institute Scandinavia, Aldi’s financial struggles are mostly down to the highly competitive market.

Along with Aldi, there are five other discount chains: Netto, Fakta, Rema 100, Kiwi and Lidl.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”