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Danish jewellery giant outpaces expectations

TheCopenhagenPost
May 10th, 2016


This article is more than 8 years old.

Pandora lifts 2016 sales forecast on the strength of better-than-expected results

Pandora keeps on growing (photo: Hilda Candilla)

Shares in Danish jewellery maker Pandora have risen after the company reported a 34 percent rise in quarterly sales of its charms and bracelets. The company has boosted its profit and revenue forecasts for the year.

The shares rose as much as 8.8 percent on the Danish Stock Exchange in Copenhagen to reach their highest level since early February.

“We have had a very strong start to the year, with all geographic regions and product categories delivering double-digit growth rates,” said Pandora head Anders Colding Friis.

More stores on the way
Friis said that Pandora’s sales had been boosted by the company’s expanding global network of stores.

Pandora added 405 stores over the past year and now has over 1,800 shops. It expects to add more than 275 new concept stores during the year, up from a previous estimate of 250.

The company increased its sales forecast for 2016 to over 20 billion kroner, up from its previous target of over 19 billion kroner. It also lifted its earnings forecast.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”