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New Danish TV series about bear cub Rasmus Klump wins prestigious award

Lucie Rychla
May 2nd, 2016


This article is more than 8 years old.

The animated series has 26 episodes and will be distributed worldwide

Rasmus Klump and his friends on an adventure around the world (photo: Egmont)

A new animated TV series about bear cub Rasmus Klump and his friends has won a prestigious award prior to its official release.

Yesterday, the series received the Award for Best Animation Series at IFTS 2016 in Stuttgart, one of the world’s most prestigious animation festivals.

Based on the original stories, the Rasmus Klump TV series features 26 episodes, each of which are 12 minutes long.

High quality production
The series was produced by Lars Sylvest, who has been involved in the production of several Hollywood movies, and Carsten Bunte from the award-winning Studio Soi.

“Rasmus Klump is an established brand with many traditions, and now he is making a comeback,” said Michael Benzon, the head of licensing at Egmont Publishing Danmark.

“We are very proud of the new series and its high quality, which is essential for us when it comes to working with the Rasmus Klump brand.”

Almost 20 years have passed since Rasmus, Pingo, Skæg and Pelle last appeared in a TV series, but their adventures have grown in popularity nevertheless.

READ MORE: Japanese women crazy about Rasmus Klump

Popular in Japan
Although marketed mainly to pre-school children, when introduced to Japan in 2014, the Danish bear cub became an instant hit among women aged 20-40.

In Denmark, the Rasmus Klump app has been a great success with 600,000 downloads.

Rasmus Klump started as a cartoon in the Danish newspaper Berlingske Aftenavis in 1951, and a year later the first Rasmus Klump book was published.

In 1955, children (and women aged 20-40!) in 21 countries could follow the escapades of the little bear and his friends in 120 newspapers.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”