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Danish ice cream manufacturer gets a new name

TheCopenhagenPost
April 4th, 2016


This article is more than 8 years old.

Isis is now Easis

The Aarhus-based ice cream company Isis has now officially changed its name to Easis to avoid associations with the terrorist organisation Islamic State.

The former Isis, founded in 1993, had long been considering a rebranding exercise, and the November terror attacks in Paris intensified the company’s search for a new name.

“The weekend’s actions stressed the importance of us working intensely to move away from the unfortunate associations that our name can create,” Isis wrote on its Facebook page at the time. The company appealed to its Facebook followers to help it come up with a new name.

Export problems
Company head Thomas Møberg said that the rebranding will help in  international markets.

“The old name was a big challenge for us in the export markets,” he said. “No-one wants to be associated with it anymore.”

Several other international companies have switched their names from Isis to avoid being connected with the terrorist organisation.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”