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Free choice of TV channels could be more expensive for many customers

TheCopenhagenPost
March 30th, 2016


This article is more than 8 years old.

Major provider Stofa joins the free choice bandwagon

Is free choice really the best choice? (photo: Stofa)

Cable provider Stofa has joined the wave of companies planning to allow customers to choose how many and which channels they want to pay for.

The move is supported by the consumer council Forbrugerrådet, which has long maintained that it is unfair for customers to pay for channels that they don’t watch.

John Strand, a telecom analyst, isn’t convinced that free choice will result in less expensive television for all consumers.

“Many will find that it is more expensive to order channels individually,” Strand told DR Nyheder. “This especially applies to households with families who need a variety of channels.”

Footy could get costly
Strand said that sports fans could be especially hard hit.

“The media companies that have the rights to things like major football events will spread them out over several channels, forcing a viewer to purchase a lot of channels,” he said.

READ MORE: TDC allows free TV choice – to some degree

Stofa head Ole Fruekilde Madsen said that services like Netflix and TV2 Play have made it necessary to provide consumers with more autonomy.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”