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Three young Danes raise 670,000 kroner in three hours on Kickstarter

Lucie Rychla
March 10th, 2016


This article is more than 8 years old.

So far nearly 1,000 people have pledged almost 3 million kroner to fund their battery-powdered portable speaker

Soundboks is ideal for outdoor dance parties (photo: Asher Floyd)

Three young Danish entrepreneurs have managed to raise almost 3 million kroner to finance the production of their portable battery-powdered loudspeakers.

Twenty-three days ago, Jesper Thomsen, Hjalte Wieth and Christoffer Nyvold launched a crowdfunding campaign on Kickstarter with a goal to collect at least 670,000 kroner for their ‘Soundboks’.

READ MORE: Danish female entrepreneurs numbers double
READ MORE: Dane on a prestigious list of 30 entrepreneurs under 30

The most successful launch
Not only did they reach that mark within three hours, but a few weeks later generous donors had more than quadrupled the asking amount.

At the time of writing, some 934 people have pledged money to support their venture.

We had big ambitions when we launched the campaign, but we were nevertheless surprised how great a response we got in such a short time,” Thomsen told Metroxpress.

We have had the most successful launch of any Scandinavian company in Kickstarter’s history.”

READ MORE: From Struggle to Success: Behind every successful entrepreneur there is a team

Living the dream
Thomsen, Wieth and Nyvold studied together at Virum Gymnasium in north Zealand, where they got the idea to build a music system that would combine extremely high volume, a long battery life and a durable design.

Now, these 20-year-olds live in Los Angeles and are working on boosting their business.

Thomsen has confirmed the extra funds will be used to increase  production.

According to Metroxpress, the retail price of Soundboks will be around 5,000 kroner, but on Kickstarter, the loudspeakers can be purchased at a promotional price of 3,500 kroner.

READ MORE: BetterNow named top undiscovered startup in Denmark


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”