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BetterNow named top undiscovered startup in Denmark

Christian Wenande
March 10th, 2016


This article is more than 8 years old.

BetterNow , an online platform for Danish non-profit organisations, looks to have a bright future (photo: BetterNow)

The online platform for Danish non-profit organisation BetterNow has been named the top undiscovered startup in Denmark by the online valuation platform Equidam (equidam.com).

The top 10 ranking was whittled down from an initial list of 200 companies compiled by users of the Equidam valuation platform, public sources and directories.

“These companies displayed exceptional growth opportunity while not being on the main radar of investors or media websites,” Equidam wrote.

“We analysed Equidam information and gathered external data to determine companies that exceeded the mean performance among their peer group, aggregated based on industry, stage, and country.”

READ MORE: Top Five Danish Startups 2015

Hotbed of startups
The engineering firm Nordsense was ranked second, while weather app producer Vaavund, printing house 3dprinthuset and the personal planning tool Plan Penny rounded up the top five.

The home assistance platform Cleady, healthcare platform Cortrium, online shopping tool Foopla, marketing language for social media content Zenbu and customer support app Returntool completed the top ten.

Equidam praised Denmark and its capital Copenhagen for fostering startups and said that business schools like Copenhagen Business School and other resources in the nation were critical to startup development.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

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At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”