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Famous Danish fashion label files for bankruptcy

Lucie Rychla
March 9th, 2016


This article is more than 8 years old.

After 22 years, Bruuns Bazaar is leaving the catwalks

Copenhagen Fashion Week started today (photo: Youtube)

The famous Danish fashion brand Bruuns Bazaar has filed for bankruptcy.

After years of financial problems and efforts to turn things around, the brand is now going out of fashion.

The clothing label is part of the Scandinavian Designers Group, and since its foundation in 1994, it has gained international recognition.

Neither first, nor last
Thomas Klausen, the head of the trade association for Danish textile and clothing companies, Dansk Mode og Textil, believes other brands may follow suit as consumers have become increasingly accustomed to shopping for bargains online.

“This is probably not the last bankruptcy we have seen,” Klausen told DR.

“The industry has been through a transformation over the past five years due to the financial crisis and internet.”

According to Klausen, around 32 percent of all sales in the fashion industry are taking place over the internet, which may “knock some labels down and provide opportunities to others”.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”