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Danish burger wars heat up

TheCopenhagenPost
March 1st, 2016


This article is more than 8 years old.

The All-American favourite is taking Denmark by storm

Bigger and better (photo: Unsplash)

The number of burger joints in Denmark is growing by leaps and bounds. According to food business magazine FødevareWatch, the number of burger restaurants in Denmark grew from just 11 in 2000 to 211 in 2015 – nearly a 20-fold increase.

Eateries primarily focusing on burgers have especially started popping up since 2010, with 46 opening in 2015 alone.

What used to be viewed as a Copenhagen phenomenon has expanded nationwide, with 21 locations opening up outside the Capital Region last year.

A better burger
Burger restaurants distinguish themselves from fast food places by having servers and focusing on the quality of the food that they serve.

‘The Burger’ is one of the chains that has moved beyond Copenhagen to locations across Zealand and on Funen.

“People line up in Hvidovre on good nights, and people often come from far away,” Erik Brandt Jensen, the owner and founder of The Burger, told FødevareWatch.

“It shows that customers are willing to travel for a good burger.”

Cheaper and more cheerful
Jensen already has a location on the drawing board for Esbjerg and is looking for spots in Aarhus and Aalborg.

READ MORE:New American burger chain coming to Denmark

Consumer researcher Soren Askegaard from Syddansk University said that customers see a high-end burger restaurant as a less expensive and time-consuming night out that doesn’t necessarily involve cracking open a bottle of wine.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”