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Everything is awesome about Lego’s record financial results

Christian Wenande
March 1st, 2016


This article is more than 8 years old.

The net profit was up 31 percent to 9.2 billion kroner last year

Lego estimated that about 100 million children had a Lego experience last year (photo: Lego)

The mercurial rise of Danish toy producer Lego looks set to continue unabated after the company revealed a record profit for the second year running.

Its financial results for 2015 revealed a net profit of 9.2 billion kroner – a 31 percent increase on the 7.0 billion kroner profit it enjoyed in 2014.

“2015 was a fantastic year for us as a company dedicated to inspiring and developing children through play,” said Jørgen Vig Knudstorp, the CEO of Lego.

“Across the year we estimate that approximately 100 million children had a Lego experience – be it through playing with great Lego products, in schools via Lego Education materials or by participating in local community activities or receiving product donations driven by the Lego Foundation across the world.”

READ MORE: Lego toppled as most powerful brand in the world

Key markets thriving
Key results also showed a revenue increase of 25 percent to 35.8 billion kroner and a 26 percent rise in its operating profit.

The company also revealed that it increased its number of employees from 14,762 in 2014 to 17,294 by the end of 2015.

Key markets in the US, the UK, France, Brazil, China and Japan all enjoyed double-digit sales increases, Lego said.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”