204

News

Danes paying big for personal fitness trainers

Christian Wenande
February 19th, 2016


This article is more than 8 years old.

Fitness centres seeing huge increase in demand

Fitness club visits would appear to be advised by new recommendations, unless you’re packing a multi-gym at home (photo: www.localfitness.com.au)

More and more Danes are shelling out tidy sums for personal fitness workouts, according to figures from two major fitness chains in Denmark.

Fitness dk has seen a 40 percent increase in the sale of personal trainer hours since 2014, while Fitness World has experienced a quadrupling of the number of personal trainers it employs since 2012.

“We are experiencing a continuous increase in demand,” Lars Kristensen, the head of marketing for personal training at Fitness World, told Politiken newspaper.

“And that’s mirrored in our number of employed personal trainers, which has shot up from 50 in 2012 to over 200 today. The added interest can be felt from Stenløse to Aalborg, but we see the greatest demand in the larger cities.”

READ MORE: As the young Danes are getting fitter, their doctors are getting crosser

Fitness fantastic
According to recent figures, some 840,000 Danes go to fitness centres – about 17 percent of the population over the age of 15.

Since 2006, the number of fitness centres in Denmark has increased from 388 to 653 and about 5,000 people are employed in fitness in Denmark.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”