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Government launches new strategy for Germany

Christian Wenande
February 8th, 2016


This article is more than 8 years old.

5 million kroner will help improve business opportunities over the next two years

Germany is Denmark’s largest export market (photo: Ekelon)

The foreign minister, Kristin Jensen, has revealed a new strategy (here in Danish) to help Danish companies gain easier access to the German market.

Germany is Denmark’s largest export market and Jensen sees great potential in assisting Danish companies to get a foot in the door.

“The first essential step will be to strengthen our official presence in Germany so that there are even more resources at the disposal of the Danish companies,” said Jensen.

“In Munich we will upgrade a consulate to a general consulate, which will be moved to larger office space in order to offer an incubator facility. And we are reopening our general consulate in Hamburg.”

READ MORE: Consulate opening in Hamburg to help Danish companies drum up business

Brushing up skills
Jensen went on to state that 2.5 million kroner has been set aside each year in 2016 and 2017 to help Danish companies – smaller and medium-sized in particular – to get going.

Another aspect of the strategy involves improving the decreasing German-language skills of Danes at home.

Germany makes up almost 15 percent of Denmark’s total exports – about 148 billion kroner out of a total 1.03 trillion kroner in 2014.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

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Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”