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Danish game the world’s most downloaded in 2015

TheCopenhagenPost
January 22nd, 2016


This article is more than 8 years old.

Kiloo’s Subway Surfers continues to be a smash

Subway Surfers was last year’s number one download (photo: Kiloo)

Subway Surfers, which is produced by the Danish game company Kiloo, was 2015’s most downloaded game.

According to App Annie, an analytics company that tracks the app market, downloads at Apple’s App Store and Google Play combined to make Kiloo’s hit game the number one.

Aarhus-based, family-owned company
Kiloo is based in Aarhus and operated by brothers Jacob and Simon Møller. The company has about 100 employees.

Subway Surfers is a ‘freemium game’, which means it is free to download and play while offering in-app purchases.

Even though Subway Surfers was the most downloaded game, it was not one of the top ten highest earners.

READ MORE: Sound of the Underground: Subway Surfers cash registers in overdrive

Kiloo had a pre-tax profit of 156 million kroner in 2014 – 39 percent higher than in 2013. Last year’s numbers were a little slower, yielding a pre-tax profit of 43 million kroner.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”