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Danish supermarket chain now stocking a school on its shelves

TheCopenhagenPost
January 20th, 2016


This article is more than 8 years old.

Vocational education courtesy of Dansk Supermarked

“That’s smoked herring, apples, beer and an education …” (photo: Niteshift)

Dansk Supermarked – the chain that operates Netto, Bilka, Føtex and other supermarkets across the country – is getting set to offer its own brand of secondary education.

The training, a combination of a traditional boarding school and a vocational school, lasts for a year and will be offered at Viden Djurs in Grenå.

“You get a vocational education and many of the same benefits of being at a boarding school and making lifelong friends,” Christian Flø, the head of talent management and learning at Dansk Supermarked, told TV2.

Instant interns
Students immediately become apprentices for Dansk Supermarked – a fact that Flø will help them decide to choose the school.

“Many are opting out of choosing vocational schools because it has been difficult to find an internship,” he said.

Flø said that too few young people are completing a vocational education. He hopes that Dansk Supermarked’s new school will help to reverse that trend.

Attendance at the school is not free. The price tag is 7,500 kroner per month for room, board and the education.

Flø said that since the attendees are getting paid an apprentice wage of around 11,500 kroner per month before taxes, the education becomes essentially free.

Career track
The program is of course intended to kickstart careers at Dansk Supermarked while at the same time providing access to higher educations in subjects like marketing or finance.

The company hopes to open the inaugural class in August with at least 30 students.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”