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Danish royals rushing headlong into the 21st century

TheCopenhagenPost
January 18th, 2016


This article is more than 8 years old.

Ad for a digital communications officer to work with the monarchy has created speculation that the queen may be tweeting soon

The Danish royals have repeatedly rejected suggestions that they join the social media revolution on platforms like Facebook and Twitter, but there are indications they may have changed their minds.

Lene Balleby, the communications director for the Royal Family, has repeatedly stated that Denmark’s premier family have no plans to take part in social media and were content with the website kongehuset.dk.

While there has been no announcement that Prince Henrik has set up an Instagram account yet, the royals are advertising for a digital communications officer to focus particularly on the Royal Family’s website and “other electronic activities”.

The right person for the job, according to the recruitment agency Hartmann, will be someone with “relevant journalistic/communication training” who “has worked professionally with social media”.

Will 140 words be enough
Queen Margrethe has oft been quoted as saying she does not own a mobile phone and is “computer illiterate”.

The Swedish and Norwegian royal families, on the other hand, are both on Twitter. The Swedish royals also have an Instagram account. Norwegian Crown Princess Mette-Marit has her own Twitter profile, and Swedish Princess Madeleine is active on Facebook.

READ MORE: Crown Princess Mary victim of online identity theft

For those who have always dreamed of working for the Royal Family, the job listing is here, in Danish. Applications must be received by February 3.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”