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Opinion

Why Innovation? Innovate in 2016 – or never
Mette F Johansen

January 10th, 2016


This article is more than 8 years old.

‘Made in Denmark’ is iconic in design, but something is happening that might change it.

Productivity is falling in Denmark compared to Sweden, investors are steering clear of Denmark, and ‘Made in Denmark’ is dead. So, if you want your business to survive in the coming year, you need to innovate now – or never.

Productivity is falling
Danish industry is losing pace. On December 21, Statistics Denmark downgraded the productivity numbers drastically from 1.3 to 0.7. This means we are working more but growth is not following suit.

“Denmark is getting poorer compared to countries we normally compare ourselves with,” Tore Stramer, chief analyst at Nykredit, said.

Investors steering clear
A Copenhagen Capacity report in 2015 showed that Denmark/Copenhagen comes in second last when it comes to attracting investments. Lower investments in Danish companies indicate that we are losing speed and relevance.

Denmark is a relatively small economy and Danish companies are investing more and more outside Denmark. If we want to develop innovative solutions for the world, we need capital.

‘Made in Denmark’ is dead
For years ‘Made in Denmark’ has been printed on designer furniture, digital and green solutions, health and welfare solutions and even bike lanes (Copenhagen Lanes). This strong trademark has helped numerous Danish companies enter new markets and attracted talents from all over the world.

In 2015 the Washington Post pictured a man spitting on refugees and Denmark got ‘honoured’ at COP21 for lowering all ambitions for a greener future. ‘Made in Denmark’ was questioned across the globe.

So my question to you is: how will you succeed in 2016 if your products are too expensive, bring no added value to our lives and if ‘Made in Denmark’ is no longer a brand worth paying for?

 

 

About

Mette F Johansen

As the CEO and innovation adviser at the communications agency U (u-communicate.dk), Mette’s most important responsibility is helping organisations who have lost sight of their very reason for existing – their ‘raison d’être’ so to speak. She reminds them that it’s not about looking good, it’s about being successful.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”