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Danish company launching new type of smartphone

Lucie Rychla
January 5th, 2016


This article is more than 8 years old.

The Id1 phone has a unique circular navigation

The ID1 smartphone will be marketed especially to younger customers (photo: id2me)

Copenhagen-based company id2me is launching a new type of smartphone this Thursday, reports TV2.

The Id1 phone is operated by a modified version of the Android system and stands out thanks to its unique circular navigation, where users can select from different apps.

Space for 2 SIM-cards
Christina Agger, the founder of id2me, explained the new smartphone has also space for two different SIM-cards, allowing users to have both their private and work number on the same phone.

“Our system and smartphone are constantly evolving, and we would very much like to involve users in its development,” Agger, who worked for more than ten years as a senior executive at Nokia, told TV2.

Only in Denmark and Sweden
ID1 is produced in China and its technical features are comparable to smartphones from Apple, Samsung and Sony.

It is larger than iPhone 6S and has two built-in cameras, one with 13 megapixels and another with 5 megapixels.

The phone will cost less than 4,000 kroner and will be primarily marketed to the younger generations.

Initially, it will be sold only in Denmark and Sweden – for instance, via Telia.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”