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Sex trends of 2015: Danes like it red-hot

Lucie Rychla
December 29th, 2015


This article is more than 9 years old.

The sales of bondage sex toys have skyrocketed

Bondage was the trend of 2015 in Denmark when it comes to sex toys, shows an analysis of the erotic webshop Sinful.dk that took a close look at customers’ preferences for the past year.

Sales of hand-cuffs, whips, ropes and other bondage toys increased sharply in 2015.

The ‘Fifty shades of grey’ effect
Mathilde Mackowski, the co-founder of Sinful.dk, believes the higher interest in bondage sex toys is largerly due to the popularity of the ‘Fifty shades of grey’ book series and movie.

“Already in 2013, when the first book in the series was published, we noticed a significant increase in sales of bondage sex toys,” Mackowski noted.

“But after the film premiered in February, we recorded an even greater increase in demand for the more experimental sex toys. There is no doubt that the ‘Fifty Shades of Grey phenomenon’ has helped to inspire sex fantasies of the Danes in 2015.”

READ MORE: Danish sex shop awarded for enlarging its profits

Popular penis vibrator
On average, Danes bought 2.6 sex toys per person and most orders were made between 9-10 pm.

Men bought more products than women and their favourite was a penis vibrator ‘Cobra’. More men also bought prostate vibrators.

READ MORE: Denmark’s most ‘sinful’ names are Michael and Anni

Randers buys the most
The biggest hit among sex toys purchased by women was a clitoral stimulator ‘Womanizer’ and women’s preferred size for dildos was 14.5 cm on average.

Based on the amount of purchased products, Randers ranks as Denmark’s sexiest city of 2015.

Locals bought twice more sex toys in the Sinful webshop than the national average.

READ MORE: They love their sex toys in Randers


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”