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Danes spending more on Christmas gifts for kids

Lucie Rychla
December 16th, 2015


This article is more than 9 years old.

A survey carried out by Megafon for TV2 shows 42 percent of Danish parents intend to spend over 1,000 kroner on Christmas gifts for each child.

Some 17 percent said they would spend more than 1,500 kroner per child on presents.

Experts warn children may learn that buying expensive gifts is a necessity to show love and consume a lot more growing up.

Showing love
“I think it is a lot of money, especially since we are talking about Christmas gifts,” Louise Skjødsholm, a senior financial consultant at Penge og Pensionspanel, told TV2.

“But then I guess people are just trying to do their best, and by buying big presents they think they show how much they love each other.”

READ MORE: No half measures from Julemand this year

Less for adults
Skjødsholm believes buying more expensive presents goes hand-in-hand with children’s preferences for things such as iPhones, brand clothing and gadgets.

Heidi Agerkvist, a child psychologist, said there are other ways to show love and that always giving children what they want may affect them negatively later in life.

Although Danes spend more on their children, they tend to use less money on gifts for adults, and many refuse to participate in the Christmas race, according to Skjødsholm.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”