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Denmark’s road warriors are increasingly turning to the train
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Rail operator DSB notes a huge increase in sales to corporate customers
More and more companies are telling their employees to leave the car keys at home and get to the train station when it’s time for business trips, Berlingske Business reports.
Corporate business is booming
Susanne Mørch Koch, the commercial head of the national rail operator DSB, explained that business is booming when it comes to sales to corporate customers.
“In two years we have managed to increase sales to the business segment by a factor of five and by the end of 2015 we expect to have reached a turnover of 700 million kroner in that segment,” she said.
“Many are tired of paying expensive kilometre allowance to employees who waste time on the road and arrive at meetings tired and drive home tired. When we give them an alternative, where their employees can work during the journey, arrive rested, and on top of that have attractive prices then they switch from the car to the train.”
Corporate customers can use a business version of the electronic ticket system Rejsekort, Rejsekort Erhverv, which is increasing in popularity. The country’s biggest hospital Rigshospitalet in Copenhagen recently ordered 500 cards for its staff.
DSB has also striven in other ways to make rail travel an easier choice for the business customer with online booking options already available and a new corporate bookings app to be released in the spring.