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Black Friday in Denmark is expected to smash all records

TheCopenhagenPost
November 27th, 2015


This article is more than 9 years old.

The Internet payment service DIBS recorded 43 card transactions per second during the night

The annual American-inspired retail event Black Friday is so far living up to the hype. As things stand, it is expected to break last year’s sales record by as much as 60 percent, Børsen reports.

READ MORE: Black Friday bigger than ever in Denmark

Many online retailers dropped their prices at the stroke of midnight. And according to Barbara Hepworth, the head of marketing at the internet payment service DIBS, the consumers were ready for them.

“We peaked, as expected at midnight, when we saw up to four times the number of transactions compared to a normal day,” she said.

DIBS registered 43 transactions per second during the night, compared to just 5 per second on a normal Friday.

“We expect an overall increase of 60 percent or more,” Hepworth said.

“We expect the positive trend to continue. Right now transactions are roaring in at an average of 20 per second”

Last year there were 4.5 million card transactions amounting to 1.5 billion kroner. A 60 percent increase, if confirmed, would result in 7.2 million card transactions.

READ MORE: Black Friday sets new spending record

This year’s total Black Friday card purchases totalled 1.98 billion kroner.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”