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Danish ice cream manufacturer changing its name from Isis

TheCopenhagenPost
November 16th, 2015


This article is more than 9 years old.

Company is appealing for help in choosing a new name

Despite not being a terror organisation, many of their assets have been frozen (photo: Isis)

The Danish Aarhus-based ice cream company Isis is changing its name to avoid associations with the terrorist organisation Islamic State (IS), Jyllands-Posten reports.

Isis, founded in 1993 and best known for its sugar-free desserts, has long been considering a rebranding exercise, and the terror attacks in Paris have intensified the issue.

“The weekend’s actions stressed the importance of us working intensely to move away from the unfortunate associations that our name can create,” Isis wrote on its Facebook page.

The company has appealed to its Facebook followers to help it come up with a new name. The winner will be rewarded with a year’s worth of Isis goodies.

Earlier this year the British capital fund Isis Equity Partners changed its name to Livingbridge for similar reasons.


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Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

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At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

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Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”