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Denmark unveils new kit ahead of Sweden clash

Christian Wenande
November 5th, 2015


This article is more than 9 years old.

Jersey goes on sale today in Sportmaster shops nationwide

Could the new kit help propel Denmark past the Swedes next Saturday? (photo: DBU)

When Christian Eriksen, Nicklas Bendtner and the rest of the Danish football team trot out onto the pitch at the Friends Arena stadium in Stockholm next Saturday for their first leg Euro 2016 playoff decider against Sweden, they’ll be doing so wearing a spanking new kit.

The strip, which evokes subtle memories of the legendary Danish 1986 World Cup kit, has a two-tone red front with the classic Adidas triple-stripe running down the side of the kit.

“We’ve really looked forward to presenting the new national team jersey, which also conveys our ‘En Del af Noget Større’ [‘Being part of something bigger’] motto,” said Katja Moesgaard, the commercial head of the Danish football association, DBU.

READ MORE: Denmark will face Sweden in playoffs for a place in Euro 2016

On sale today
The shirt has a climacool ventilating effect, the shorts will be red or white depending on the match and opposition, and the socks are also red.

The classic DBU logo is stitched on the left side of the chest, while ‘En Del af Noget Større’ is written on the nape of the shirt.

The new kit is the seventh of its kind since Adidas became Denmark’s technical sponsor in 2004, and it can be purchased from today at all Sportmaster shops (get it online here) for a price of 650 kroner.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”