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Danish boardsport rental portal expanding in the US

TheCopenhagenPost
October 19th, 2015


This article is more than 9 years old.

Startup refined platform at home before moving abroad

The Danish startup YoooWe is making strides in the US with its peer-to-peer surfing, skiing and boarding equipment rental portal, reports Trendsonline.

In June the company won the Venture Cup, a Danish startup competition, and last month it took second place in its category in the University Startup World Cup.

Expansion crucial
The service initially launched in Denmark, but Mads Misiak Friis, one of the co-founders, explained that it was always the intention to go Stateside.

“We have to be present in the biggest surf locations. That’s a crucial part of our strategy,” he said.

“The platform has been given a significant upgrade with regard to the payment service. Before we had Paypal, which was inconvenient for our users. That was one of the main reasons that we started testing in Denmark and are only now really expanding.”

The other YoooWe co-founder Silas Moestrup Pedersen is now based in California and the company is recruiting so-called community managers around the world to act as ambassadors.

It is free to list equipment – the company takes 10 percent of the rental price and the payment service also takes a cut.

According to Friis, over the course of the next few months the company will be looking for investors.

“We have built our platform, so now we have a lot of freedom to add all the features there is demand for, but that still requires capital.”

Check out YoooWe at yooowe.com.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”