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Coca Cola eyeing iconic Danish juice company

Christian Wenande
October 14th, 2015


This article is more than 9 years old.

Rynkeby heading towards US ownership?

Will it be a last Christmas for Rynkeby in Denmark? (photo: Rynkeby)

The Danish juice producer Rynkeby could be heading for US ownership in the future, according to Børsen business newspaper.

Børsen has reported that Coca Cola is currently in negotiations with the Danish dairy giant Arla regarding the acquisition of the historic juice producer.

Arla revealed in August it was evaluating the long-term strategic options for Rynkeby, which it has owned since 1998, but insists that it is not negotiating with Coca Cola.

“The Børsen story is factually incorrect,” Theis Brøgger, Arla’s head of communications, told TV2 News. “We haven’t had any negotiations with any companies regarding Rynkeby at this point.”

“We might end up selling Rynkeby, or part of it at least, at some point, but we might end up keeping it.”

But a prospective deal could be part of Arla’s ongoing streamlining efforts, which also included the sales of Danapak and Dairy Fruit last year. Rynkeby had a turnover of 1.1 billion kroner last year and enjoyed operating profits of 103 million kroner.

READ MORE: Arla looking to considerably expand business in Africa

Inger’s garden treasure
Rynkeby has been an institution in Denmark since it was founded by Inger Rasmussen in 1934 in the little hamlet of Rynkeby near Odense.

Rasmussen started it by producing juice from apples in her garden, and just three years later production had increased to 60,000 litres annually.

Later the company moved to Ringe, and in 1988 the company was sold to Carlsberg, and then in 1998 to MD Foods, which later became Arla.

Inger Rasmussen founded Rynkeby back in 1934 (photo: Rynkeby)

Inger Rasmussen founded Rynkeby back in 1934 (photo: Rynkeby)


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”