196

News

Danish entrepreneur wants more electric bicycles in Denmark

Lucie Rychla
October 9th, 2015


This article is more than 9 years old.

Rune Barfred of Ipedelec has launched a new electric bike model aimed at companies that wish to promote cycling among employees

Danish entrepreneur Rune Barfred has spent 2015 promoting the use of electric bicycles as a means of getting about quickly, which is a good alternative to cars and public transport.

Earlier this year, Barfred launched his company Ipedelec and introduced seven models of electric bicycle to the Danish and Norwegian markets.

His latest model, ‘Ven’ (a friend), is aimed at companies that want to promote electric cycling among employees.

Ipedelec stands for ‘I pedal electric’ and Barfred got the idea for selling electric bicycles when he lived in Shanghai, where he regularly used them himself.

Fun and super fast
“People who have never tried an electric bicycle have missed out on a fun experience,” Barfred said.

“It goes super fast in relation to how much energy you put into cycling.”

Compared with the Netherlands, another ‘bike country’, Denmark is a long way behind when it comes to sales of electric bicycles.

While in the Netherlands every 10th bicycle is electric, in Denmark it is only every 20th.

Barfred hopes to change that ratio.


Share

Most popular

Subscribe to our newsletter

Sign up to receive The Daily Post

















Latest Podcast

A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”