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Danish portal for children gear goes live

Christian Wenande
October 6th, 2015


This article is more than 9 years old.

KidUp helping parents to keep their costs to a minimum

Parents living in Denmark are well aware of the incredible costs that can quickly be accrued when they have children. Thousands upon thousands of kroner can evaporate from the bank account when shelling out for a pram, bed or car seat for the little rascals. Well now, there is help.

The Danish online children’s gear listing and rental portal KidUp aims to help alleviate the steep costs associated with having kids. Following in the tracks of the housing rental website Airbnb.com, KidUp brings people together for the purpose of renting gear and equipment for children at a reasonable price.

“As a first-time parent you can often be victimised when buying new equipment,” Christoffer Immanuel, one of the KidUp co-founders, told Politiken newspaper. “Parents want the best for their children.”

“But they don’t really have anything to compare it to so they often take the most expensive. KidUp will offer parent-to-parent information, rather than an 18-year-old Baby Sam store clerk trying to sell a product to new parents.”

READ MORE: Danish baby products are full of dangerous chemicals

175 kroner pram
Immanuel said that during the development of the KidUp community, they discovered that many parents and families already rented and borrowed equipment from one another via Facebook groups and the classified online newspaper Den Blå Avis.

Paying 175 kroner per month for a pram, 50 kroner per month for a baby backpack or 100 kroner per month for a car seat are just a few of the pricing samples from KidUp. But anything from clothing and outdoor equipment to toys and furniture can be found.

The site (here in Danish) has about 200 users already and hopes to expand to about 10,000 users within the first year.


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A survey carried out by Megafon for TV2 has found that 71 percent of parents have handed over children to daycare in spite of them being sick.

Moreover, 21 percent of those surveyed admitted to medicating their kids with paracetamol, such as Panodil, before sending them to school.

The FOLA parents’ organisation is shocked by the findings.

“I think it is absolutely crazy. It simply cannot be that a child goes to school sick and plays with lots of other children. Then we are faced with the fact that they will infect the whole institution,” said FOLA chair Signe Nielsen.

Pill pushers
At the Børnehuset daycare institution in Silkeborg a meeting was called where parents were implored not to bring their sick children to school.

At Børnehuset there are fears that parents prefer to pack their kids off with a pill without informing teachers.

“We occasionally have children who that they have had a pill for breakfast,” said headteacher Susanne Bødker. “You might think that it is a Panodil more than a vitamin pill, if it is a child who has just been sick, for example.”

Parents sick and tired
Parents, when confronted, often cite pressure at work as a reason for not being able to stay at home with their children.

Many declare that they simply cannot take another day off, as they are afraid of being fired.

Allan Randrup Thomsen, a professor of virology at KU, has heavily criticised the parents’ actions, describing the current situation as a “vicious circle”.

“It promotes the spread of viruses, and it adds momentum to a cycle where parents are pressured by high levels of sick-leave. If they then choose to send the children to daycare while they are still recovering, they keep the epidemic going in daycares, and this in turn puts a greater burden on the parents.”